NIKE FLYKNIT EXPERIENCE
CLIENTS
NIKE
CATEGORY
RETAIL, INTERACTIVE
Nike Flyknit digital trial experience is designed to provide the knitting and fitting experience to the consumer thru a simple interactive visual mapping experience at Nike retail stores. The system consists a kiosk with built-in cameras that are able to capture user's barefoot from various angle, and then analyzes and detects the user's foot size.
Based on the scanned foot image, a knitting process could be viewed via a projection mapping on the barefoot and leads the consumers to a good understanding of what Nike's innovation could offer to them.
Nike Flyknit Experience
Nike Flyknit Experience
Nike Flyknit Experience
Nike Flyknit Experience
Nike Flyknit Experience
Nike Flyknit Experience
Nike Flyknit Experience
Nike Flyknit Experience
Nike Flyknit Experience
Nike Flyknit Experience