INTERACTIVE INSTALLATION, DIGITAL
The project is commissioned by PUMA, China to design an interactive installation for "PUMA IGNITE" - a new shoe product at the press media launch event. "Ignite" is the main key inspiration and visually presented the spirit and energy.
This interactive installation brings new inspiration for audience to engage and interact with the visual projection to generate responsive visual movement and feel the visual impact for the environment. The installation also brings the brand attitude and enhance experiences with visual motion.