'189 Lane' is CITIC Capital’s first commercial project in Shanghai, centers on ‘sound’ as its core business character. We are commissioned to design a new brand website for 189 Lane. The website is featuring 189 Lane identity, brand story, lifestyle and store information.
Visual appeal is one of the success key factors for this website design. It is more than anything – it is important to engage emotion and building a good first impression with visitors to this brand website. This website design is applied a grid-based layout, designing with good sense of typography, and full-width of good quality visual images in which to express the true colour of '189 Lane'.