FLEX
CLIENTS
NIKE X158
CATEGORY
INTERACTIVE, ART INSTALLATION
"Flex" is an interactive light installation – inspired by Nature and it is an artistic interpretation of flexibility & movement. It portrays innovation, strength, dynamism and the theme – Super Natural. "Flex" is part of Nike's celebration of Shanghai initiative – Nike X158 flagship store.
The metaphor of the idea comes from a simple floating line and form that reflect a study of deformation, flow and morphing sequences. The lighting system is concealed under the structure and programmed to perform a dynamic and intuitive lighting responds according to the body movements of the viewers within the installation.