CRYSTAL GALLERIA CNY
The project is commissioned to design new visual for Crystal Galleria – Chinese New Year 2020 celebration campaign. The concept behind the visual design is to represent the richness and prosperous of RAT year.
The rich color of red and its tone, bringing such happiness and joyful of the celebration for the new Chinese New Year. The cute & adorable “RAT” character in the design with the blossom flowers, which represents such great luck and fortune for the new year to come.