MOBILE, INTERACTIVE, DIGITAL
Vans Asia Custom Culture competition was created to inspire and empower people to embrace their creativity through art and design. Since 2015, this competition started with SLIP-ON Vans, in which we created Authentic Vans for people to express themselves creatively on the shoes and submitted online for voting.
A DIY HTML5 Web based tool on mobile was designed specially for participants. The participants can use this H5 web based tool to capture their drawing on paper and direct transformed the drawing to map on 3D Vans model shoes. And now they can share their creation work through this web based tool to any social media to embrace their individuality and creativity. This interactive web based tool was selected as honorable mention in GDC 2015 Award.